Taking Innovation to the MAXIs
Awards honor the hottest trends in direct marketing — and we can all learn from them.
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Cheryl Keedy
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Political, commercial and nonprofit applications … these examples demonstrate the effectiveness of engaging multiple senses. The sound card is a trend worth keeping in your quiver of ideas for special segments.
And if you haven’t heard about the multisensory audio/video chip, now is the time to dig and learn about the power of this application, as it’s piquing a lot of interest in the commercial market. Think about it — a 2.4-inch LCD video screen embedded within a 5-inch by 7-inch greeting card or market mailer. Hit the play button, and the 15-minute audio/visual will astound you. As a mailer, handout or bound insert, no matter what form it comes in, keep your eye on this product.
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Cheryl Keedy
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