Taking Innovation to the MAXIs

Digital not only has arrived, but it’s a winner
Of course, I expected the Digital Media category to be robust and growing, and it didn’t disappoint given the number of winners — 12 in all compared to 2012 when there were just four. Even though this was a campaign year, the winners in this category were not heavily political but instead represented a healthy cross-section of the fundraising industry with most awards going to the environmental segment.