Taking Innovation to the MAXIs
The National Audubon Society’s Online Gift Catalog had the most stunning images and was awarded silver for Nonprofit Sales. The Renewal Series of the National Museum of the American Indian and The Trustees of Reservations earned bronze designations for their results. In the Year-End Email Series — Nonprofit Special Appeal awards, the Environmental Defense Fund took the silver, and bronze went to Compassion & Choices. The most interesting application was the City of Hope “I Am a Cancer Survivor” Patient Conversion Campaign, winning gold for Nonprofit Acquisition/Prospecting.
Pretty pictures + affordable mailers = high ROI
The Direct Mail Acquisition/Prospecting Category winners included formats from the simplest PETA postcard to the more sublime Isabella Stewart Gardner Museum with oversized inserts. Museums ruled this category with engaging visuals.
