Taking Innovation to the MAXIs

One silver winner — Doolittle Raid 70th Anniversary from World War II Veterans Committee — included a USPS Priority Mail return envelope. Although USPS Priority envelopes are free from the post office, users still must apply a custom address label, and of course, there’s the postage, which can range from $5.60 to $6.95 for packages weighing less than a pound, and the BRE processing fee. Keep an eye on the use of Priority envelopes. If it fits your strategy, consider folding them before inserting to add extra heft to the package. In fact, folding any return envelope is a technique that I’ve seen used often to convey a look of hand insertion.