Taking Innovation to the MAXIs

Getting attention in the mailbox starts with the envelope, but the diversity of formats in the Nonprofit Renewal Category proved that although a 9-inch by 12-inch envelope does get noticed, the traditional letter-size formats also can be formidable. Gold was awarded to the manila 9-inch by 12-inch Amnesty International USA Leadership Group dossier folder with full-size map, repositionable note, case studies, membership card and lift note with handwriting font. The Human Rights Campaign took silver with a standard No. 10 window outer envelope and three greeting cards with to/from stickers. The compelling insert within this format was the Holiday Buying for Workplace Equality Insert — simple four panels is a great example of a mission-focused keepsake sized perfectly for a wallet.