Tale of an Integrated Fundraising Effort

Tale of an Integrated Fundraising Effort

FS Advisor: March 21, 2006

By Abny Santicola, editor, FundRaising Success Advisor

The Washington, D.C.-based Human Rights Campaign, founded in 1980, is the largest national lesbian, gay, bisexual and transgender political organization, with 600,000 members. When GLBT issues took the national stage in a big way in 2003 and 2004, HRC embarked on an effort to mobilize its direct fundraising efforts to make the most of the media attention. The all-out effort involved coordinating campaigns across direct mail, telemarketing and e-mail.