Tale of an Integrated Fundraising Effort

2) Build your online file. Grams says HRC developed an online petition around the same-sex marriage issue and went from having roughly 100,000 e-mail addresses to having over half a million on its e-mail list. Since responding to online petitions and other e-appeals, these people have become a part of the organization’s Online Action Center. “So we used that as a vehicle to collect e-mail addresses and get people engaged,” Grams adds. E-mail has been useful both in gathering donors and donor information, and for fundraising efforts. “It sort of has given us increased muscle, if you will,” he says.