Tale of an Integrated Fundraising Effort

And while it’s important to cultivate donors across multiple channels and not bombard them with all-out asks during every interaction, Crowley says you should always include a way for members, donors or prospects to give to your organization. “If you don’t ask, you’re guaranteed not to get the money. If you ask, however softly, however subtly that you ask, then at least it’s an option,” she adds.