Tale of an Integrated Fundraising Effort

Crowley says the organization is always analyzing the most cost-effective way of reaching members, educating them and getting them to contribute, which channel is best for follow up, how much time should there be in between the appeal and the follow up, etc.

An approach that the organization has found works for renewals, says Dane Grams, director of annual giving for HRC, is to mail a renewal notice, then do a follow-up e-mail to those people who don’t respond and who have given the organization their e-mail address, and then do a follow-up phone call for those who don’t respond to the e-mail.