Tale of an Integrated Fundraising Effort

Using multiple points of contact is important, not just to expand an organization’s means for raising funds, but also to communicate the organization’s commitment to its donors/members. “I think reminding people of the message in all different forms, giving them an option of which form they’re most comfortable with and most want to participate in really sort of speaks to making an effort for your members -- for it to be member friendly. And I think that constantly following up and reminding people is critical to what we do.”