Tale of an Integrated Fundraising Effort

“What you lose with a telephone call or an e-mail, I think, is that ability to have something tangible in front of them,” she adds.

Integrating all of the channels is key to maximizing the organization’s fundraising, Grams adds. “There are certainly some audiences that respond to their own channels. For example, online donors respond to e-mail, telemarketing donors respond to telemarketing. But they all work well together. It’s a coordinated campaign. The more you put the brand in front of their face, the more you remind people that they all work well with one another and you’re leaving less on the table than you used to because you have many more tools with which to raise money.”