Tale of an Integrated Fundraising Effort

Grams says its important for organizations to:

1) Be diligent in collecting donor information. “Collect them on every reply device, collect them every time you communicate with them. Give [donors] a vehicle to collect that information,” Grams says. “When you build that information and are able to obtain it on your own from your donors it’s much better than trying to find it through telematching or e-append or things like that.”