Talking Back

Is your organization pushing the envelope” with direct mail? Tell us
about your most daring DM efforts.
— FS Advisor, Feb. 7, 2006

Creative Direct Response mailed an emergency appeal for Doris Day Animal League after Hurricane Katrina, asking Congress to reverse FEMA’s rule prohibiting pets in public shelters. This emergency appeal was risky because weather disasters are rarely about animals; the focus is typically on human suffering.