Talking Back

— Lisa Hill,
account executive,
Creative Direct Response
Crofton, Md.

My organization is but six years old, and we’ve just recently started our first direct mailing. I don’t know what took us so long. To raise funds for
our new Boys & Girls Club and Community Center ... two people with local ties authored a letter and put it on our letterhead. What more could we ask for when the two signatures are from the former ambassador to Japan and a congressman? If you have a good cause, they will help — but you have to ask!