Talking Back

How has a recent investment in new Internet software affected your organization’s fundraising?

“The Wildlife Conservation Society now has a custom-built interface between our Web site and our database. This interface has made it easier for our members to donate and renew their memberships online by using their ID numbers to retrieve records rather than requiring that a new enrollment form be filled out every time someone gives. … Making the WCS Web experience more like other online sites by increasing convenience and speed, plus shortening acknowledgement and fulfillment time, has definitely had a positive impact. Our members tell us that the speed and benefits of joining via the Web lead them to choose the online experience over mail or phone.”