Talking Back

— Kathleen J. Allard, assistant director of membership, Wildlife Conservation Society, Bronx, N.Y.

“In 2003, our organization celebrated 100 years of service to the community, so we wanted to have a “big party” so to speak, to celebrate. One of our board directors gave us access to more than 1,300 potential donors, and we needed some way to capture this information. So, we decided to purchase donor software. … I am pleased with the software [FundTrack] and have transferred all our donor records, including the 1,300 potential donors, to this system. There are a few glitches, but overall it has helped better manage our donor database.”