Talking Back

— Jill Kennedy,
assistant director of philanthropy, Moose Charities
Mooseheart, Ill.

[From the Editor: Thank you for reading FS, Jill, and for taking the time to write. I didn’t know it at the time I wrote that headline, but the phrase, “where it’s at” is listed as a legitimate entry in Merriam-Webster Online and defined as “a: a place of central interest or activity” and “b: something (as a topic or field of interest) of primary concern or importance.” Both
definitions are quite appropriate when addressing the role of technology in fundraising in 2006. But as I said, I didn’t know about the phrase’s legitimacy at the time. It just seemed a natural fit for the subject at hand and is in keeping with the more casual approach we’ve taken since Day 1 at the magazine. We acknowledge and respect our readers’ professionalism, and we think that they, for the most part, appreciate our reader-friendly and decidedly unstuffy tone. Keep reading! I’m sure you’ll see what I mean. — MB]