Talking Back: Fundraising Challenges 2005

What will be the greatest challenge facing direct mail fundraisers in 2005?

Scott Swedenberg, CEO of direct mail fundraising firm Mail Enterprises, Birmingham, Ala.: “The number of active donors has been decreasing over the last couple years. Also, donors and potential donors are being bombarded with more media messages — including direct mail — than ever before. Direct mail fundraisers have the huge challenge of finding a way to break through the clutter and still touch someone’s heart.”