Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

The mobile channel has been a hot-button issue in the fundraising sector for the past few years. The power of mobile fundraising was displayed in 2010 when the American Red Cross raised more than $32 million via mobile giving for its "Text Haiti" campaign. However, the sector has struggled to harness that mobile success across the board, particularly organizations that do not have missions involving disaster relief.