Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

However, with an integrated solution (through a mobile Web application embedded on the mobile website), donor information can be entered into one form and then sent directly to all of the places it needs to go. So, when a donation is made through a mobile Web app, the donation information could go, for instance, to accounting; the donor’s contact information could go to CRM, the billing information to billing, etc. Integrating the organization’s business processes in this way dramatically increases efficiency and will eventually become standard practice.