Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

FS: Will donors be able to make larger donations than the $5, $10 amounts they're allowed to now?
LL: Those limited $5 and $10 amounts only apply to text-to-donate programs. With mobile website donation forms, gift amounts are unlimited. Our nonprofits have seen their constituents donate $25,000 gifts through their smartphones. Their mobile constituents have also been eager to sign up for recurring donations — an option that is not available via text-to-donate programs. Constituents have signed up for recurring donations of $1,000 or more, in some cases, via their smartphones.