Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

FS: How can organizations integrate mobile into their overall fundraising marketing strategies?
LL: From what we’ve seen, it is important for nonprofits to incorporate a mobile-first marketing strategy. Constituents are likely to browse the Web on their smartphones while they are consuming other media, so nonprofits should find ways to take advantage of that. Guiding constituents to the mobile site from other marketing channels (online, print, television, etc.) is effective. One way to do that is by integrating QR codes into marketing materials.