Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

The QR code should always direct constituents to relevant information that is optimized for their mobile devices. If a mobile visitor scans a QR Code only to be directed to a Web page that they have to pinch and pull to view, they will probably abandon that site without engaging at all. However, if the site they are directed to is optimized for mobile, they are much more likely to interact and engage with the nonprofit.