Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

FS: What nonprofits are using mobile well?
LL: In 2011, Susan G. Komen for the Cure reported that since optimizing its mobile website, 50 percent of its users access the site more than once a day.

It’s no surprise that Komen’s constituents would want to engage so often with the nonprofit’s mobile site. Komen’s mobile website provides a wide range of information, from mobile-optimized video courses to news and event schedules. It also empowers constituents to sign up for events and to donate.