Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

FS: Can you provide some best practices for implementing mobile fundraising?
LL: Mobile websites are used differently than desktop websites. It’s likely that mobile visitors are trying to find information (such as a telephone number, an address or details on an event) or to make a quick donation. To optimize the experience for their constituents, nonprofits should find out what their mobile visitors are trying to do and make those options readily available.