Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

Still, more and more organizations have incorporated the mobile channel into their fundraising and communications strategies, and the channel certainly doesn't seem to be going anywhere, with everyone and their mothers carrying around their cell- or smartphones 24/7.

Here, FundRaising Success speaks with Luke Lightfoot, marketing and client services expert at mobile Web solutions provider UR Mobile, about mobile fundraising.