Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

FS: How does the growth in mobile donations mirror mobile use in the retail world?
LL: Google is projecting that by 2016, about 80 percent of all Internet users will access the Web using a mobile phone. The rising wave of mobile Internet usage will undoubtedly have a huge impact on every type of organization. Today, it is clear that businesses need to have a mobile strategy to stay viable. Nonprofits are in that boat too.