Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

FS: What percentage of donations do fundraisers expect to receive via mobile?
LL: Overall, the initial adoption of mobile giving is significantly outpacing that of online giving. One year after online giving became an option, $300,000 was raised through that channel. The third year of online giving saw that number increase to $10 million. If you look at mobile giving, $500,000 was donated through the mobile channel in the first year. By its third year, that number hit $40 million.