Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

FS: Where do you see the future of mobile donations going?
LL: We see the future of mobile donations characterized by two primary shifts. First, we see a shift away from text-to-donate and toward the mobile Web. Second, we see a shift away from simple mobile-donation forms that tend to silo processes and data, and toward integrated donation forms that tie in with existing Web services and data.