Talking Mobile Fundraising With UR Mobile's Luke Lightfoot

Concerning the first shift, text-to-donate programs are simple and efficient for the end user, and they will likely stick around for a while. However, the qualification requirements these programs impose upon nonprofits, the constraints they put on donation amounts ($5, $10) and the fact that an average of 10 percent of each text donation is lost in fees make text-to-donate programs a less-than-optimal solution for many nonprofits. Conversely, allowing constituents to donate via a mobile website renders these issues moot.