Talking to Your Board About Direct Response

Sensing somehow that “Nice to meet you, too” wouldn’t quite cut it, I replied, “Do you mean that we produce the largest income line item on your budget?”

There are a lot of ways to read a long pause in a conversation, aren’t there? You just never know. In this case, he smiled and said, “I honestly never thought about it that way. You’re right. Your agency produces more revenue for us than any other source.”