Talking to Your Board About Direct Response
It's often counterintuitive — so business instincts might actually be counterproductive.
The board agreed and, for the first time, actually championed our successful direct-response fundraising efforts. At the next board meeting, the members applauded the results and the development department staff.
Tom Harrison is chair of Russ Reid and Omnicom's Nonprofit Group of Agencies
. He is also chair of the FundRaising Success Editorial Advisory Board. Reach him at tharrison@russreid.com or follow him on Twitter at @THarrison53
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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