Tapping Into the Power of Multicultural Philanthropy

So how can nonprofit organizations tap into this powerful giving demographic?

Effective outreach and culturally sensitive messages help create strong relationships with these groups. The first critical step to conduct outreach to communities of color is to understand their "cultures of caring." How do they give? Why do they give? What is their history of giving? Outreach also begins with sensitivity to cultural differences, an awareness of how audiences respond to cultural messages and the nuances of language.