Target Analytics Report Finds Online Giving Growing, Integrated Marketing Key to Retention
Explores online giving trends of more than 9.5 million donors
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Cambridge, MA, March 18, 2009 — Target Analytics, a Blackbaud (Nasdaq: BLKB) company, today released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Key findings from the Analysis indicate that over the past few years, online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long term success.
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