Target Analytics Report Finds Online Giving Growing, Integrated Marketing Key to Retention
Explores online giving trends of more than 9.5 million donors
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“Online giving is growing rapidly, and many online donors have a tendency to also give offline, so fundraisers face increasing complexity in managing an integrated direct marketing program that maximizes donor value,” said Rob Harris, Target Analytics’ vice president of analytics. “With direct mail, the blueprints for success are well-known, but in this new multi-channel world everything is new and many strategies are still unproven.”
0 Comments
View Comments
Related Content
Comments