Targeting Attitudes in the African-American Donor Base

2) Seekers. Usually older than emulators and more disillusioned about life.

3) Reachers. Working toward the American dream but not on the fast track.

4) Attainers. Have a solid plan for the future and a clearly defined sense of self.

5) Elites. The smallest group, the elites are the upwardly mobile African-Americans who live and work in a more mainstream environment but retain their cultural identity and allegiances.