#TBTFundraising: Rekindle Your Direct-Mail Fundraising Passion

By Ellen Cobb Church

I became a direct-response donor (mail was my only option then!) in the late ’70s and early ’80s — first as a teenager attending high school in my hometown of Clarksburg, W.V., and later as a college student in Washington, D.C. My scrapbooks are full of the packages that grabbed my attention and my small gifts that were made from working in the local drug store or waiting tables. They are the history of a youth that believed in ERA NOW, equal pay for women, reproductive rights and an independent candidate for president.