Tear Down the Silos!
Stubborn adherence to 'the way we've always done it' can hurt your fundraising.
I was speaking about new revenue sources to a group of chapter CEOs of a mega-nonprofit. One raised her hand and said, “Last year you told us we should put return envelopes in our newsletter. Well, we tried it.” Silence in the room.
I broke the rule about never asking a question unless you know the answer in advance. “What happened?”
- Companies:
- Blackbaud
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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