Tear Down the Silos!
Stubborn adherence to 'the way we've always done it' can hurt your fundraising.
“It brought in enough money to pay for a whole year of newsletters!” she enthused.
Relieved, I probed, “Then what did you do?”
Barely able to contain herself, she said, “We did it again! And even more money came in!”
Elated that I was getting through, I went for the trifecta and pushed: “And then what did you do?”
- Companies:
- Blackbaud
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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