Tech Support for Major Gifts

Process: Assign an account manager

Most major-gift fundraising models recommend that you always assign a staff account manager to each major-donor prospect. A manager will oversee cultivation of the prospect, ensuring that nothing "falls through the cracks." The account manager doesn't have to be at every meeting with the prospect, and he or she likely won't "do the ask" (at least not alone) but will be responsible for the overall development of the relationship.