Tech Support for Major Gifts

A solid donor-management system can work in tandem with your major-gift process. Here's how:

Process: Rate your prospects

A process recognized by most major models, and clearly identified in Joan Flanagan's "Successful Fundraising," is to rate the prospects you have. Assign a dollar amount to each of your major-donor prospects. Aim high. If it turns out you are overestimating what a donor will give, don't worry; he or she will let you know.