Technology Leading the Way

Individual online fundraising pages. Johnston gave the example of JustGiving.com, a Web site that allows individuals and corporations to set up their own fundraising pages and raise money and sponsorship for causes they believe in.

In addition, Johnston made note of his Top 10 keys to online fundraising success:

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Companies:
Doctors Without Borders

People:
Howard Dean
Michael Johnston
Waldorf-Astoria

Places:
Asia
Canada
New York
Ontario