Technology? Who Needs It? YOU Do! Here’s Why.

Examining a gift horse.
Some say not to look a gift horse in the mouth. But if your business revolves around receiving gifts, you should probably examine as many of them as you can. Who’s behind these gifts? And how many ways do they interact with your organization?

Donors, prospects, members, patrons, alumni, etc. — it’s pretty likely that many of your constituents fall into more than one category, but you don’t want to treat them like they are more than one person. Separate systems have a tendency to cause data silos. So the ideal solution is to manage all your interactions with supporters within one database.