Technology? Who Needs It? YOU Do! Here’s Why.

My point is that the Internet is the bee’s knees! Studies show that online gifts average almost three times the amount of those from alternate fundraising methods. And with most Americans spending a considerable amount of time online, you cannot afford to function without an Internet strategy. Your Web site is often the first impression you will make on a supporter. Is it up-to-date and compelling? Can you personalize content to the visitor? You should be able to learn and capture as much about your supporters from your Web site as they do about you. If not, you’re at the end of the line.