TechTalk: Should I Spend More on Facebook or Google?
Spring cleaning for your online marketing budget.
Now, ask them to sort the list of top sources based on how many online donations were generated by each source. The list may have a significantly different order such as:
- 1,000 donations: Direct traffic
- 500 donations: Organic search
- 250 donations: Email
- 150 donations: Paid Search
- 75 donations: Referral
- 50 donations: Facebook
Based on this view of the information, email should get more time and energy than Facebook.
- Companies:
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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