TechTalk: The Mobile Tipping Point

"Why is everyone still talking about mobile? I thought it didn't work for membership and fundraising."

I talk to a lot of nonprofit organizations, and I hear a common theme when the subject of mobile comes up. "We tried mobile last year, and it didn't work," they tell me.

So why am I starting off this column on the subject of mobile? Because I believe it is one of the most important technology themes for any nonprofit in 2015. Other topics that come close are "big data," "social listening" and "engagement measurement," but we'll get to those in future columns.