TechTalk: The Mobile Tipping Point
Mobile is set to take over the nonprofit landscape — if it hasn't already.
I bet you've upgraded your smartphone in the last 18 months. Let's consider your new device: You spend more time on it than you did on your old one. In fact, I bet you read your email pretty easily now on that small screen. You may even spend more time on Facebook than you did when Facebook was a desktop/laptop-only experience for you. And with recent upgrades to the cellular data speeds you spend more time using your mobile browser to visit websites, often linked from your email or Facebook.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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