TechTalk: The Mobile Tipping Point
Mobile is set to take over the nonprofit landscape — if it hasn't already.
If you have this experience, it's not hard to imagine that your nonprofit's audience does too. Of course, you have all sorts of demographic tribes in your donor or member base: young/old, male/female, rich/not-so-rich. And these tribes all behave in slightly different ways. But one thing's for sure: They're all going mobile!
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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