TechTalk: The Mobile Tipping Point

I'll jump straight to the punch line: Take out your smartphone. Go to your nonprofit's website. Make a $5 donation, or for membership organizations, sign up to become a member.

How was that experience? For many of you, it was frustrating, and you may have given up.

Still using only your smartphone, try registering for that run/walk next month or buying tickets to the gala dinner or upcoming event. You get the point. Our websites haven't kept up. Even websites that are "responsive" can be clumsy to use and result in "bounce" or an "abandoned visit": two of the most dreaded terms for online marketers and fundraisers.