TechTalk: The Mobile Tipping Point

Last year we could comfort ourselves and say, "That's OK, most of our audience arrives at our website or Facebook page from laptops or desktops." But for many nonprofits this will change in 2015. The "mobile tipping point" (the point at which more than 50 percent of your audience arrives on mobile devices) for some of you has already passed or will happen in the next 12 months. Get your team to estimate which month/year the mobile tipping point will occur for your organization. It may startle you.